Thanks to OkayAfrica I had a wonderful chance to attend the Diesel and EDUN London Launch on March the 5th 2013, despite the extremely long wait in a stationary queue for two good hours and missing a performance from artist Baloji I was blown away by Dj sets from Kyle Hall B2B FunkinEven and Culoe De Song.
The cause? ‘Celebrating and Promoting Creativity in Africa’; bore out of a creative collaboration between Diesel and EDUN a 25 piece collection fully manufactured in Uganda Africa was produced. The collection is presented by a new creative generation of talent emerging from all corners of the African Continent offering more than just clothes it highlights the talents of all nine artists involved and places them at the center of the campaign.
The atmosphere was set to the ‘tee’ with images from Soweto trio ISEEADIFFERENTYOU mounted around the the gallery space, definitely bringing a breath of Southern sunshine to cold Ole’ London while video instilations from the campaign filled the walls across the room. So with the music pumping and drinks flowing a true celebration promoting creative talent from African was at play. Get a feel of the event from the video below and check out Studio Africa’s Tumblr for more information about the cast and mission.
Photos Courtesy of ‘Studio Africa’ London